The Top @ Round Top
Building Year-Round Demand in a Two-Season Town
Round Top, TX
A 2-bedroom country home ten minutes from downtown Round Top — a town of about 90 people that swells to tens of thousands twice a year for the antiques fair.
Off-Season
2% →
38%
Occupancy lift
Peak Season
100%
Booked solid
Peak Rate
$590
Nearly 2x standard
Rating
4.98
Superhost · Top 10%
The Challenge
Six weeks of revenue. Forty-six weeks of silence.
Peak antique-fair weeks booked solid. Outside of those six weeks, the listing was nearly invisible — off-season occupancy hovered around 2%.
A two-night minimum, per-pet fees, and copy aimed squarely at fair attendees. Strong fundamentals, but no strategy for the rest of the year.
The Strategy
Dropped the minimum-stay requirement.
→ One-night stays, any night of the week.
Held premium pricing year-round
→ $318 weekday, $335 weekend, $590 peak — no discounts.
Rewrote the pet policy
→ Flat $50 for up to two dogs, instead of per-pet fees.
Led with amenities as the hook
→ EV charging, pet-friendliness, and the screened porch.
Marketed beyond the antique crowd
→ Baseball tournament families, wedding parties, and bachelorette weekends. Small audiences that quietly fill the calendar.
Instead of discounting to chase off-season bookings, we repositioned around what Houston and Austin couples actually want from a 90-minute drive: a quiet, premium country escape worth paying for.
Don't compete on price. Out-position.
“I'd had a co-host before, but my calendar was empty most of the year and I'd accepted that as just how the market worked. KumoHaven saw it differently. They convinced me to drop the minimum stay, rethink my pet policy, and change my emphasis from antique visitors to people from the city looking for quick getaways. Within a year, my off-season occupancy went from almost nothing to more consistently booked. The difference wasn't the property. It was the strategy.”
— Leah P., owner of The Top @ Round TopWant results like this for your property?
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